by Sommer Thornton
For exclusive Lollapalooza guests, sponsors, and elite members of the media, the Hard Rock Hotel offered an exclusive getaway from the grounds and an opportunity to rub elbows with performers Friday and Saturday. There were after-parties for Lollapalooza throughout the city, but the Hard Rock Hotel had the most exclusive one. During the day the Sound of Your Stay offered decked-out suites with unlimited cocktails courtesy of UV Vodka and Heineken. And at night, fans blew the roof off the Hard Rock Hotel, jamming to DJ sets and performances.
Friday, August 1- day one of Lollapalooza brought DJ sets from DJ White Shadow and Joe Jonas at bangin after parties. Saturday, Mia Moretta, GroupLove, and Ana Calderon represented the ladies on the 1s and 2s. A ton of artist and DJs dropped in the Hard Rock Hotel to partake in libations and meet a few fans. Joe Jonas, actor Michael Pena, Lykki Li, the Head & the Heart, and Blood Orange stopped by on Friday. Saturday, members of Young the Giant and Cage the Elephant visited the Hard Rock.
The Hard Rock Hotel Chicago continues to be the most exclusive artist getaway at Lollapalooza. Artists, sponsors, and media appreciate the down time, free gifts, pampering, and the ever flowing drinks in between shows. And the after parties keep fans rocking into the next day of concerts.
by Sommer Thornton
Lollapalooza was more exciting than ever this year. Live shows from heavy-hitters like Eminem, Skrillex, Outkast, and Kings of Leon kept Grant Park on 10 for three days. Toyota gave festival goers a chance to check out the new Camry, Prius, Yaris, Corolla, and Sienna with fun interactive showcases.
Space Disco featured the 2014 Corolla in a fun game called Space Boogie, where occupants can play a trivia game while peeping the interiors 6.1 inch touch screen, Bluetooth, and other cool new tech. The Space Disco exhibit also displayed the super efficient Prius with a game called Space Station 53 mph-think Mario Brothers Duck Hunt with spaceships.
The best exhibit was for the Camry featured with SpinMedia as the new installment of Soundwave. SpinMedia group bloggers interviewed lolla artists and fans were treated to mini concerts all while playing some fun games, and checking out the new Camry, Prius, and Yaris. Fans had a ball with the Slow Motion Photo Booth taking funny slow motion shots. And games like 3rd Generation Warp Speed and the Tote Bag challenge in Space Disco allowed them to win prizes.
Toyota gave away a ton of swag too with Swagger Hats for the kids and bandanas at the Yaris display. And concert goers created custom lolla wear with AstroTag and with key chains over at Kidzapalooza. Toyota provided fans with a fun getaway between shows and likely gained a few thousand new customers.